The world of beauty influencers is a goldmine for brands specializing in cosmetics and skincare. Leveraging diverse content formats like “how to” tutorials, “Get Ready With Me” vlogs, or beauty product evaluations, these digital makeup influencers captivate massive online audiences and set style trends that reverberate across social media platforms.
A strategic collaboration with a dedicated beauty expert could be the key to unlocking a highly engaged consumer base that is interested and open to adopting recommendations from their trusted content creators.
Before diving deeper, let’s understand who are “Makeup influencers.”
Who is a Makeup Influencer?
The Efficacy of Influencer Marketing in the Beauty Industry.
Influencer marketing thrives in the beauty ecosystem for several compelling reasons. At the forefront is the influencer’s expertise and enthusiasm for the products they endorse. When a brand successfully aligns with any makeup influencers who genuinely resonate with its beauty product, it leads to authentic advocacy. This transparent endorsement creates a ripple effect, motivating the influencer’s audience to try the product based on their trust in the influencer’s judgment.
If you are a business or brand, A sound collaboration with makeup influencers could amplify the brand’s message and convert a swath of digital spectators into loyal customers. Nothing is better than an influencer discovery platform like Klugklug, Find influencer that perfectly matches your brand.
Top 30 Worldwide makeup influencers.
1. Huda Kattan
- @huda
- Instagram Followers: 2.8M+
- Notable For: Founder of Huda Beauty
- Why Follow: For the latest product releases and high-quality makeup tutorials.
2. James Charles
- @jamescharles
- Instagram Followers: 21.2M+
- Notable For: Youngest male beauty influencer
- Why Follow: For his creative and bold makeup looks.
3. Nikkie de Jager (NikkieTutorials)
- @nikkietutorials
- Instagram Followers: 18.8M+
- Notable For: “The Power of Makeup” video
- Why Follow: For her honest product reviews and empowering messages.
4. Jeffree Star
- @jeffreestar
- Instagram Followers: 14M+
- Notable For: Founder of Jeffree Star Cosmetics
- Why Follow: For his extravagant lifestyle and makeup line updates.
5. Jaclyn Hill
- @jaclynhill
- Instagram Followers: 8.6M+
- Notable For: Collaboration with Morphe
- Why Follow: For her detailed makeup tutorials and product recommendations.
6. Michelle Phan
- @michellephan
- Instagram Followers: 1.8M+
- Notable For: OG beauty YouTuber
- Why Follow: For her beauty tips and entrepreneurial journey.
7. Manny Gutierrez (Manny MUA)
- @mannymua
- Instagram Followers: 4.1M+
- Notable For: Lunar Beauty Founder
- Why Follow: For his makeup tips and candid discussions on mental health.
8. Tati Westbrook
- @glamlifeguru
- Instagram Followers: 2.3M+
- Notable For: “GlamLifeGuru” on YouTube
- Why Follow: For her in-depth product reviews and beauty hacks.
9. Wayne Goss
- @gossmakeupartist
- Instagram Followers: 702K+
- Notable For: Professional makeup artist
- Why Follow: For his expert makeup tips and techniques.
10. Christen Dominique
- @christiandominique
- Instagram Followers: 1.9M+
- Notable For: Founder of Dominique Cosmetics
- Why Follow: For her easy-to-follow tutorials and product line.
11. Desi Perkins
- @desiperkins
- Instagram Followers: 4.4M+
- Why Follow: For her lifestyle and beauty tips.
12. Kandee Johnson
- @kandeejohnson
- Instagram Followers: 2.4M+
- Why Follow: For her transformative makeup looks.
13. Em Ford
- @mypaleskinblog
- Instagram Followers: 673K+
- Why Follow: For her focus on skincare within makeup.
14. Chloe Morello
- @chloemorello
- Instagram Followers: 1.1M+
- Why Follow: For her beauty and fashion tips.
15. Laura Lee
- @larlalee
- Instagram Followers: 1.7M+
- Why Follow: For her Southern charm and makeup tips.
16. Ssssamanthaa (Samantha Ravndahl)
- @ssssamanthaa
- Instagram Followers: 2.1M+
- Why Follow: For her honest product reviews.
17. Carli Bybel
- @carlibel
- Instagram Followers: 4.7M+
- Why Follow: For her vegan beauty tips.
18. Shaaanxo (Shannon Harris)
- @shaanxo
- Instagram Followers: 1.2M+
- Why Follow: For her versatile makeup looks.
19. KathleenLights (Kathleen Fuentes)
- @kathleenlights
- Instagram Followers: 2.1M+
- Why Follow: For her relatable beauty advice.
20. LustreLux (Katy DeGroot)
- @katy
- Instagram Followers: 2.2M+
- Why Follow: For her makeup and lifestyle vlogs.
21. Amrezy (Amra Olević Reyes)
- @amrezy
- Instagram Followers: 5.5M+
- Why Follow: For her glamorous makeup looks.
22. MakeupShayla (Shayla Mitchell)
- @makeupshayla
- Instagram Followers: 3.3M+
- Why Follow: For her beauty and fitness tips.
23. Alissa Ashley
- @alissa.ashley
- Instagram Followers: 1M+
- Why Follow: For her focus on diversity in beauty.
24. PatrickStarrr
- @patrickstarr
- Instagram Followers: 4.3M+
- Why Follow: For his transformative makeup looks.
25. Hindash
- @hindash
- Instagram Followers: 1.5M+
- Why Follow: For his artistic makeup creations.
26. Teni Panosian
- @tenipanosian
- Instagram Followers: 565K+
- Why Follow: For her minimalist beauty approach.
27. Melissa Alatorre
- @alatorreee
- Instagram Followers: 271K+
- Why Follow: For her professional makeup tips.
28. Liza Koshy
- @lizakoshyl
- Instagram Followers: 20.9M+
- Why Follow: For her comedic take on beauty and lifestyle.
29. Mrunal Panchaal
- @mrunu
- Instagram Followers: 5.1M+
- Why Follow: For her stunning appearances and makeup.
30. Shreya Jain
- @shreyajain26
- Instagram Followers: 444k+
- Why Follow: For her bridal makeup looks.
Discovering Makeup Influencers with Klugklug
In a world teeming with makeup tutorials, product reviews, and beauty hacks, the role of influencers in the cosmetic industry has never been more prominent. As explored in this blog, the top 30 worldwide makeup influencers hold unparalleled sway over consumer behaviours, setting trends and driving product success.
Klugklug, a data-driven influencer discovery platform, helps brands dive into deeper analytics like engagement rates, audience demographics, and sentiment analysis.
To brands in the beauty industry looking to magnify their reach, the combination of in-depth data analytics offered by Klugklug and the curated list of top-tier influencers with authentic audiences provides a potent mix for success.
So, whether you’re a well-established brand or a startup looking to break into the market, consider leveraging the unparalleled insights of data-driven platforms like Klugklug, the best influencer marketing software. Because when it comes to successful influencer marketing in the beauty world, data doesn’t lie, and the right partnership can be a game-changer.
