The realm of beauty is an ever-changing, dynamic industry where trends are as fleeting as they are fabulous. Beauty influencers have emerged as the modern-day torchbearers of glamour, grace, and everything in this whirlwind. Their power to inspire and guide millions makes them essential to today’s beauty and fashion landscape. Here’s our curated list of the top beauty influencers who have been making waves in the industry.
Who are Beauty Influencers?
Beauty bloggers and influencers are social media users or bloggers with many followers or users on their websites. They are primarily known for their makeup, beauty, or skincare blogs or videos and use their channel to ‘influence’ their followers with tips, products, and services by them or their favorite brands.
Our influencer database marketing guide showcases the top and trending beauty influencers to follow.
Famous Makeup Influencers to Follow
A recognized authority in the beauty sphere, Shreya Jain has carved out a niche for herself with her illuminating makeup tutorials and candid product reviews. Her dynamic presence on platforms like YouTube and Instagram and her down-to-earth persona and comprehensive beauty insights solidify her as a trusted source for beauty guidance.
Popularly known as “That Boho Girl,” Kritika Khurana is a fashion and beauty luminary celebrated for her distinct bohemian flair. With a robust following on Instagram and an engaging blog, she serves up a diverse palette of fashion wisdom, beauty rituals, and lifestyle inspiration.
A connoisseur of chic aesthetics, Aashna Shroff commands a loyal following on both Instagram and YouTube. Renowned for her sophisticated style and makeup artistry, she frequently collaborates with high-profile beauty brands. She also authors the highly acclaimed blog “The Snob Journal,” showcasing her knack for trend experimentation.
Transitioning from a modeling career to YouTube stardom, Malvika Sitlani is a beauty virtuoso who identifies as a “self-taught makeup artist.” Her YouTube channel is a treasure of varied content that ranges from in-depth makeup tutorials to skincare regimes and unbiased product evaluations.
Hailing from Assam, India, Debasree Banerjee is a beauty and lifestyle blogger with a prominent digital footprint on Instagram and YouTube. She is the brainchild behind the blog “All She Needs” and positions herself as your virtual “long-distance makeup or shopping partner,” providing meticulous makeup tutorials and skincare advice.
Gia Kashyap, a pioneer in India’s fashion and beauty influencer scene, manages the blog “Gia Says That.” What began as a hobby has evolved into a famous brand with a considerable following on Instagram, renowned for its minimalist beauty and style pointers.
A kaleidoscope of vibrant and eclectic styles defines Aakriti Rana as a fashion and beauty influencer with a potent social media presence. Primarily active on Instagram, her platform is a blend of fashion showcases, beauty hacks, and uplifting conversations about mental well-being, radiating positivity.
Ankita Srivastava, the visionary behind Callista, is a Mumbai-based beauty enthusiast with a substantial YouTube following. Since launching her blog at IIT Bombay in 2011, she has developed a reputation for her exhaustive makeup tutorials, discerning product reviews, and insightful skincare recommendations. Her unique selling proposition? A devoted influencer on a quest to deliver unrivaled beauty tips and techniques.
Farah Dhukai, a Canadian beauty maven, has gained massive acclaim for her inventive DIY beauty solutions and makeup guides. Her influential presence on Instagram and YouTube is a platform where she divulges her best-kept beauty secrets, home remedies, and hair care solutions.
With a prominent YouTube platform, Komal Narang shines as a beauty and lifestyle influencer. Known for her accessible and engaging content, her channel encompasses a spectrum of makeup tutorials, lifestyle vlogs, and in-depth product analyses. Her pleasant demeanor coexists harmoniously with her earnest dedication to her full-time role as a beauty blogger.
Kaushal, a British Indian among the top beauty influencers, boasts an enormous YouTube following thanks to her meticulous makeup tutorials, impartial product reviews, and insightful beauty tips. Before entering the YouTube scene as Kaushal Beauty, she garnered industry experience in beauty PR, lending further credibility to her regular makeup video releases.
Influencers and The Indian Beauty Industry
The Indian beauty industry is flourishing like never before, and much of its transformation and modern appeal can be credited to these leading top beauty influencers. They serve as more than just digital personalities; they’re style icons, educators, and trailblazers who set the tone for what’s hot and not in the beauty world. Their expert tips and trendsetting ways bridge the gap between the industry and the consumers, creating a community of well-informed, style-savvy individuals. These best beauty influencer extends far beyond social media platforms; they’re shaping the future of beauty in India, one post, one tutorial, and one product review at a time. So, these are the go-to personalities if you want to elevate your beauty game or just need inspiration.
Discovering Top Beauty Influencers with Klugklug
The klugklug influencer campaign platform is a powerful tool for helping you discover top beauty influencers who can guide, inspire, and educate you on all things beauty. The platform offers a blend of data-driven metrics and qualitative insights, simplifying what could otherwise be a complex, time-consuming process. Whether you are a beauty novice or a seasoned enthusiast, Klugklug helps you stay updated, educated, and inspired in the ever-evolving beauty world.