What is influencer marketing?

What is influencer marketing?


Influencer marketing, working with influencers, is a sure fire way to grow your brand’s image on social media.

There’s no one-size-fits-all strategy to making this method work, but with the proper planning and authentic influencer discovery, just about every brand can benefit.

Influencer marketing (Key opinion leader) can be a game-changer for your brand, business, or start-up, but choosing the right influencers is crucial.

With Klugklug Discover influencers, tap into the influencer’s audience, and peek into their trending content to create and promote content that drives traffic and engagement to your business website.

Overcome the most significant influencer marketing challenges with the best influencer marketing software to leverage leading creators’ influence to drive traffic, build brand awareness, and ultimately increase conversions.

Say goodbye to Influencer marketing (KOL) challenges and optimize your Influencer marketing with Klugklug to get true-to-life results. 

Boost Your Brand with Influencer Marketing

Discover influencers and get a 360° in-depth insight into credible creators and their authentic audiences with Klugklug, the best influencer marketing software globally.

Harness the Power of Social Media Influencers

Klugklug is the future of influencer marketing. Detect fake followers and find influencers with authentic followers to formulate an effective influencer marketing plan across all-time prime platforms with influencer data analytics (Instagram, Tiktok, and YouTube).

What is Influencer Marketing?

Influencer marketing is a strategy that interests partnering with individual creators with a considerable social media following to promote a brand, product, or service. These individuals, known as influencers, are generally aces or thought leaders in a particular industry or niche. They have built a loyal following through their content and engagement with their audience.

Determinating and targeting the right audience is crucial to every marketing strategy. However, it is often a detailed process and demands an in-depth understanding of your potential customers.

Influencer marketing lets you exceed this step, as influencers have already worked hard. You must ensure that the influencer is relevant to your niche and that their public persona aligns with your brand’s image.

A study by SocialPubli found that 91% of consumers trust influencer recommendations over traditional advertising.

According to a survey by Influencer Marketing Hub, 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels.

Why is Influencer Marketing Important?

Influencer marketing is paramount because it allows brands to reach their target audience authentically. Rather than traditional advertising methods, such as TV commercials or print ads, influencer marketing allows brands to leverage the confidence and authority that influencers have built with their followers.

Influencers have built a loyal following by creating engaging content that resonates with their audience. By partnering with an influencer, a brand can tap into that relationship and create content that is both engaging and persuasive.

Let us look at some of the influencer marketing statistics from 2019 to 2022:

In 2019, the influencer marketing industry was valued at approximately $6.5 billion globally. By 2022, it is estimated to reach $13.8 billion. (Source: Influencer Marketing Hub)

In 2019, 92% of influencer marketing marketers found it an effective strategy. (Source: Influencer Marketing Hub)

In 2020, Instagram was the most important platform for influencer marketing, with 79% of marketers using it for campaigns. (Source: Influencer Marketing Hub)

In 2020, 57% of marketers reported that they planned to increase their influencer marketing budgets. (Source: Influencer Marketing Hub)

In 2021, TikTok emerged as a noteworthy platform for influencer marketing, with 60% of marketers planning to use it for campaigns. (Source: Influencer Marketing Hub)

In 2021, micro-influencers (those with 10,000 to 50,000 followers) were found to have higher engagement rates than mega-influencers (those with over 1 million followers). (Source: Influencer Marketing Hub)

In 2022, 87% of marketers reported implementing an influencer marketing campaign. (Source: Influencer Marketing Hub)

In 2022, 63% of marketers planned to increase their influencer marketing budgets. (Source: Influencer Marketing Hub)

According to a report by Influencer Marketing Hub, the global influencer marketing industry was valued at approximately $1.7 billion in 2016. By 2019, it had grown to an estimated value of $6.5 billion, indicating a notable growth in popularity and adoption by marketers. It is projected to reach $13.8 billion by 2022, further emphasizing its growing importance.

In addition, a survey by Linqia uncovered that in 2020, 91% of marketers who used influencer marketing found it effective, and 63% of marketers intended to increase their influencer marketing budgets in the following year.

According to another report by Influencer Marketing Hub, the global influencer marketing industry was valued at approximately $1.7 billion in 2016, while in 2022, it is projected to reach a value of $13.8 billion which represents an increase of over 700% in just six years, highlighting the growing popularity and stature of influencer marketing as a marketing strategy.

How Does Influencer Marketing Work?

Influencer marketing works by partnering with an influencer(Key opinion leaders) to create content that promotes a brand. The first step in influencer marketing is discovering the right influencer for your brand, which involves understanding your target audience and finding an influencer whose audience matches your target demographic. Klugklug, the best influencer marketing software, helps you escape the struggles of discovering virtuoso influencers globally.

Once you have identified an influencer, the next step is to scrutinize influencers’ key performance indicators (KPIs) for influencer data analytics; Klugklug let you get 360 degrees of in-depth insight into high-quality and credible creators and their authentic followers once you find credible creators.

Once you have agreed to the terms of the partnership, the influencer will create content that promotes your brand or product, which may involve creating a sponsored post on Instagram, YouTube, or Tiktok or creating a video review or tutorial that showcases your product.

The rising demand for Influencer marketing

It is becoming increasingly more work for brands to get attention on the Internet, mainly because every business, despite its size, has entered the online world, creating an overwhelming amount of noise and making consumers quite doubtful about brands that indulge in self-promotion. That is why the need for new, innovative digital marketing strategies has increased, leading to rising curiosity in understanding influencer marketing.

Influencer marketing seeks to leverage an influencer’s credibility and reach to promote a brand or product to their followers, which can include sponsored posts, reviews, or endorsements that feature the brand or product in a positive light.

Influencer marketing has evolved increasingly popular in recent years as social media has become vital as a marketing channel. It offers a way for brands to achieve a highly engaged and targeted audience via trusted and authentic voices, often resulting in higher engagement and conversion rates than traditional advertising methods.

According to a survey by Rakuten Advertising, 63% of consumers have made a purchase after seeing an influencer post about a product or service on social media.

Our platform is easy to use and helps brands discover influencers in just a few clicks. Here’s how it works:

  • Klug’s data-driven influencer discovery helps brands and businesses find influencers from the most significant global influence database. Explore influencer networks of experts, rising stars, and top brands to find the right influencers for your business. Our platform has a database of thousands of influencers across different niches and social media channels. Brands can quickly discover influencers who match their campaign objectives well. We use advanced algorithms to ensure the influencers we suggest best fit the brand’s target audience and marketing objectives.
  • Once brands have selected the influencers they want to work with, accuracy and a thorough comprehension of the audience data are crucial for an influencer marketing strategy to be successful. Scrutinize influencers’ key performance indicators (KPIs) for influencer data analytics and get 360 degrees of in-depth insight into high-quality and credible creators and their authentic Followers with Klugklug, the best influencer marketing software out there.
  • With KOLs (key opinion leaders), Track and analyze your influencer marketing campaign by gaining instant competition insights on the scale with real-time updates. Spy into competitors’ influencer strategy by analyzing competitors’ campaigns with specific categories of influencers. Find the right influencers with audiences that align with the brands’ target market on Klugklug’s influencer campaign platform for your campaigns. Our platform provides tools to help brands and influencers manage their campaigns and track their performance. Throughout the campaign, brands can monitor the performance of their influencers and make adjustments as needed. Our platform provides real-time analytics and reporting to help brands estimate the success of their campaigns.               

Influencer marketing with Klugklug

Welcome to Klugklug, The best influencer marketing platform, designed to make it easy for brands to find the ideal influencer with authentic audiences.

With the advancement of social media, influencer marketing has become a robust tool for brands to outreach and connect with their target audience. Influencers or Key opinion leaders have a noteworthy following on all-time prime social media platforms like Instagram, YouTube, and TikTok. They create content that correlates well with their audience, and their followers trust their recommendations.

At Klugklug, we make it effortless for businesses to find suitable influencers for their campaigns with a massive database of influencers from various niches and industries. Our search algorithm helps brands find the perfect match based on their requirements. With 20+ advanced search filters, Brands can search for influencers based on their location, niche, audience size, engagement rate, and other metrics.

We believe influencer marketing should be accessible to all brands, regardless of size and budget. We offer flexible pricing options and customized solutions to fit every brand’s needs. We also provide a range of tools and features to help brands create, manage, and optimize their campaigns.

We also offer tools and features to help brands/businesses and individuals manage their partnerships, track their performance, and optimize their campaigns for output. KlugKlug’s exciting tie-breaker feature is to compare and choose the best from your team of top-notch creators for robust campaign planning. Get a good insight into the engaged audiences of the profiles in comparison and choose the right influencer for your campaign.

Our platform is built on transparency, authenticity, and trust. Influencer marketing works best when brands and influencers work together to create authentic and engaging content that resonates with their audience. That’s why we prioritize transparency and authenticity in our work ethics.

We also believe in making long-term relationships with our clients and partners. We understand that influencer marketing is a continuous process, so we offer ongoing support and guidance to our clients and partners. Our team of professionals is always available to answer any questions and provide customized solutions to meet your specific needs.

Our platform has everything you require to succeed in influencer marketing. Join our community today and create notable influencer marketing campaigns that deliver results!

Whether you’re a brand/business or a start-up, our platform is designed to make influencer marketing easy and effective for you. Here is why choose Klugklug for your influencers discovery:

Increased Authenticity: Authenticity is vital to effective influencer marketing. That’s why we have a database of the most credible and trustworthy influencers with an authentic audience and feature to detect fake followers, ensuring you discover creators who have built a loyal following based on their expertise and authenticity, ensuring that your campaign is accurate and that your audience trusts the influencer.

Better ROI: Our platform makes finding the right influencer for your campaign easy, so you’ll get a better ROI. You can ensure that you’re reaching the right audience and that your campaign is aligned with your objectives.

Saves Time: Our platform handles everything from influencer search to tracking your campaign with real-time updates, which helps you save time and resources.

Why choose us?

In today’s digital world, Klugklug gives several faces for your brand to promote your product through social media platforms, including across all-time prime platforms with influencer data analytics (Instagram, Tiktok, and YouTube). Klugklug is a research-driven science influencer marketing (KOL) platform that aims to provide the creators’ economy with tools and opportunities to make data-led decisions and connect with credible influencers with authentic audiences worldwide.

  1. Streamlined Process: Klugklug provides a simplified process for brands to execute influencer campaigns. Everything is handled through the platform, from influencer search to campaign management, saving brands significant time and resources. Brands and businesses don’t have to search for influencers or manually manage their campaign.
  2. Access to a Wide Range of Influencers: Klugklug has an extensive database of influencers that brands can choose from. We provide advanced search and filtering tools, allowing brands to find influencers based on criteria such as niche, audience demographics, engagement rates, and location, helping brands discover influencers that best fit their campaign and ensuring they reach the right audience.
  3. Trustworthy and Reliable Influencers: Klugklug has strict vetting processes to ensure that only influencers with credible and trustworthy audiences are listed on the platform with features to easily detect fake followers of an influencer. Brands can have peace of mind knowing they are working with influencers who have a genuine following, provide high-quality content, and have a strong reputation in their niche.
  4. Analytics and Reporting: Klugklug provides analytics and reporting features that allow brands to track the performance of their influencer campaigns with real-time updates. Brands can see engagement rates, impressions, and conversions. This analytical data can be used to optimize future influencer marketing campaigns and improve overall ROI.

Our platform is easy to use and helps brands discover influencers in just a few clicks. Here’s how it works:

Dive into Klugklug, the best influencer marketing software, to dig deeper into influencers and their audience insights and overcome the most significant influencer marketing challenges. Klugklug, The best influencer marketing software, integrates everything into one to let you accomplish much more in a fraction of the time. Accurate and immediate searchability for influencers with relevant audiences, potentially increasing efficiency in influencer marketing by up to 80%.

Brands Across Over 28 countries are now powered by Klugklug’s Leading Group Agencies, Massive E-commerce Players, Influencer Marketing Agencies, Big and Small Brands, and the new breed of sharp marketing D2C Brands across the world.

Market Research

Analyze trends and competitors’ influencer marketing campaigns from an enormous influencer database to develop a stellar influencer marketing strategy for your business, brand, or clients. Get on board with KlugKlug for a full stack of instant solutions.

Discover Influencers

Updated, accurate, and real-time. Discover and shortlist influencers and their audience you need with 20+ advanced filters across the three best influencer platforms, Instagram, Youtube, and Tiktok.

Analyze Insights

Klugklug brings transparency about influencers’ audiences and their genuine engagement from a massive influencer database. Analyze the insights with audience insight analysis and look into the numbers to observe what’s keeping your influencers up in the game.

Track Campaigns

Let Klugklug help establish you better. Track your influencer marketing (KOL) campaign performance and account growth with campaign sentiments and real-time campaign performance updates.

Report Generation

Customize reports with a single click. Build and share custom and easy-to-understand reports with your brand logo for your clients.

What’s Included?

  • Discover and shortlist relevant influencers with credible audiences for your business from the Largest influencer database.
  • Shortlist influencers with audience insight analysis and Get 360 degrees of in-depth influencer insight.
  • Retract duplication of influencers’ audience and ensure minimal overlap in cumulative reach with audience overlap feature.
  • Compare and tie-break your A-list Influencers and brands with Klugklug Tie-breaker feature.
  • Brand insight for KOL Key opinion leader collaboration to Understand competition with an influencers lens
  • Full-suite CRM integration for Historical Mapping of all campaigns and projects with lifetime continuity.

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